Eliminating Sunday openings would help not only to contain expenses, but also to enhance discounts and offers during the week, supporting families increasingly struggling with the cost of living.
In addition, we are back to talking about the well-being of employees: having Sundays off means being able to devote it to family, rest or to oneself.
Goodbye to non-stop openings: a cycle that began in 2011 comes to an end
Change has its roots in the past. Since 2011, with the Save Italy Decree of the Monti government, the opening hours of the shops were completely liberalized.
The goal was to revive consumption, but today 1 in 3 Italians no longer does their shopping on Sundays.
The new habits show that closing on the public holiday would not lead to a drop in sales, but only to a weekly rebalancing.
How consumption will change: more savings, more health
In 2026, it will not only change when we shop, but also what we buy.
