With six out of ten Italians worried about the future, purchasing choices will be increasingly prudent:
- Growth of supermarket brand products (private label)
- Greater attention to health: more fruit, vegetables and fish
- Reduction of red meat, cured meats, snacks and ultra-processed products
- Fewer dinners out of the home, more meals cooked or ordered at home
In a context marked by falling birth rates and economic uncertainty, the shopping cart becomes the mirror of a changing country.
2026 could mark the end of supermarkets open on Sundays.
A choice that aims at savings, sustainability of work and a new consumption model.
Italian families are ready to change their habits, moving towards more accessible and healthy products, in an era in which every euro counts.
